Mooze Booze-Infused Ice Cream is a fictitious ice cream company that combines innovation with indulgence, delivering decadent ice cream flavors infused with booze rendering spirit in every scoop! The concept of Mooze came to me in my university days. Working as a bartender at a daiquiri shop at the time, I found myself inspired by the experimental nature of mixing the different daiquiris to replicate the different flavor profiles in classic desserts. And, as I leaned into this “Booze-Infused” concept, I found more and more ways I could play on the visual and verbal similarities of the two worlds. I felt buzzed with creative energy as I brainstormed the various creative directions across the touchpoints of Mooze’s brand. I was a mad-woman with a mission, a sketchbook, and 10 thesaurus tabs open; and I wasn’t satisfied until Mooze felt real to the touch.
Needless to say, Mooze was a passion project from start to finish and I still delight in revisiting my sketchbook, and adding more pieces to the project.
Additional Notes: - The Logo won a Silver Addy in 2018. - In 2022, I added a Magazine Ad to be featured in Cardeblough Magazine.