Amogurumi, also called Rumi, is a video game content creator on the platform Twitch. Her channel, Amogurumi, combines her initials (A.M.O.) and the Japanese word "Amigurumi," which is the art of knitting or crocheting small, stuffed animals. I tailored brand development to mirror the coziness and charm of amigurumi. Illustrations also feature Rumi's loyal companion, Nancy, who accompanies her on her virtual adventures.